In our technology-driven world, paper business cards can seem obsolete. However, these traditional contact cards are still a great way to share your information and form connections in business. Having a well-designed business card on hand can make all the difference when it comes to building relationships and closing deals.
Thankfully, you do not have to be an expert designer to create a professional business card. Follow the simple tips below to create a professional business card that helps you form real connections in a digital world.
Make the right impression
Your business card should represent your brand because it often provides a first impression of your organization to new contacts. If you lack design skills, it is best to keep things simple to ensure your business shines. Dedicate your attention to making your business stand out from the crowd while reflecting the qualities your company values.
Design with your audience in mind
If you have a very creative target audience, your business card should appeal to them with bold colors and impressive features. On the other hand, if your company caters to professionals or a serious industry, consider a no-frills business card. For companies that position themselves as high-end or luxury, thicker paper stocks and textured finishes can convey your level of quality. Choose a standard paper type or finish if you want to be seen as an economical or budget-friendly option. Your business card should resonate with your potential customers and entice them to contact you.
You can save a few steps in the design process by creating a business card that is cohesive with your current website or marketing materials. A consistent look and feel across your brand can build brand loyalty and provide a better user experience. Clients and contacts will easily be able to recognize your content based on the consistent style you feature in your business materials.
Incorporate your brand colors into your business card for the simplest way to create cohesion. Also, be sure to use your standard logo and feature any taglines or differentiators your company uses on a regular basis. Add your website and social media account information, so contacts can view the rest of your content online.
Check your contact information
It is wise to review your business card an extra time before sending it to print and then checking it again when your cards arrive in the mail. The worst thing you can do is hand out a business card with wrong information. In our digital environment, people expect instant results. If they are not able to contact you on the first try, they may give up or move on to a competitor.
Provide the phone number that is most likely to get answered, the email address that will be reviewed, and the location address where someone can visit you. Your business card should keep people from having to look up your contact information online. It is usually best to have someone else review your cards because it may be difficult to spot errors over time.
Business cards can increase sales, provide quick information, and make a great impression. While technology has taken over almost every aspect of business, this tradition still stands. Something about handing out a physical card that people can hold and keep on hand makes a difference, and it can make you and your business more memorable in the future.