What is a C-level executive?
The C in C-level stands for “chief.” These executives are responsible for making decisions that affect the entire company. They are often over a specific area of the organization related to their expertise and skills. C-level executives are typically the highest-paid professionals in your organization because they have an added layer of responsibility and daily duties.
Chief Executive Officer (CEO)
If you are a small business owner or entrepreneur, you may occupy the title of CEO, or you may bring someone else on to help you out. While the specific duties of a CEO will be different for every organization, they are often seen as the final decision maker. A CEO establishes the strategic vision of the company and communicates that direction to the rest of the organization. Bringing on a CEO can help free up your time to start another business or manage your current ventures. They can oversee other C-level executives on your team and act as a point of contact for you and the rest of your company.
Chief Financial Officer (CFO)
This senior executive takes on responsibility for the financial matters of a company. They can analyze the financial strengths of your business and offer suggestions and solutions to improve your financial health. The chief financial officer is responsible for tracking cash flow and the financial planning for a company. They can provide significant input on managing income and expenses as well as investments.
Chief Information Officer (CIO)
The chief information officer is usually responsible for maintaining the IT staff and all IT-related projects and assets. This role handles the strategy for an organization’s computer systems and maintains computer technology to stay on-trend and up to date. The responsibilities of the CIO have changed in recent years, but they are still accountable for the IT budget and staff and using computer technology to support the goals of the business.
Chief Operating Officer (COO)
This role usually reports to the CEO. Their responsibilities will differ by organization, but they are accountable for the business operations of a company. They work closely with the CEO and owner to ensure that strategies are executed properly and that the day-to-day operations of a business support the overall goal and vision for the company.
Chief Marketing Officer (CMO)
The chief marketing officer handles everything related to a company’s brand. From marketing research to consumer engagement and brand management, the CMO is responsible for many different tasks and activities. Public relations, sales, and product development often fall under the CMO’s oversight. This role has changed significantly thanks to the rise in social media, and the CMO is typically in charge of creating and maintaining the voice and brand of an organization.
When your business grows, it is impossible to handle everything on your own. Bringing qualified and competent C-level executives onto your team can help reduce your workload and ensure tasks are carried out by experts in their field. These executives can help you build a team and execute on the vision of your company which frees up your time to focus on the big picture or your next venture.