Google is totally changing how ads track people around the Internet. Here’s what you need to know.

On the flip side, if Google were to simply shut down third-party cookies without building an alternative like FLOC, small companies, and the consumers who look to them for innovative new products, could pay the price. Big brands who already have contact information for their customers can use email marketing to reach them, while start-up retailers use targeted ads to find new people. Without targeted ads, companies such as glasses seller Warby Parker or makeup start-up Glossier might never have survived long enough to compete and bring down the prices that older companies were charging consumers.

More To Explore

Do You Want To learn about our IT managed Services?

Contact Us

GENERAL SALES HOURS: MON-FRI 09:00 - 19:00, SAT-SUN 10:00 - 16:00

2717 Commercial Center Blvd.,
Suite E200, Katy, TX, 77494

Purple Falcon Partners

Industries We Serve

Weekly Newsletter