Purple Falcon Partners: Privacy Policy

Purple Falcon Partners LLC is committed to protecting the privacy of individuals who visit our public, private and/or restricted-use Web sites, including but not limited to: www.PurpleFalconPartners.com and my.PurpleFalconPartners.com (collectively, the “Sites“), as well as individuals who register to use our Services as defined below or who register to attend Purple Falcon Partners events.

This Privacy Policy describes how Purple Falcon Partners collects, uses and shares the personal information we receive or that you make available to us by using our Sites or the applications, services, events and programs offered by Purple Falcon Partners (collectively, the “Services”). It also describes the choices available to you regarding Purple Falcon Partners’s use of your personal information, the steps you can take to access this information and, where applicable, to request that we correct or delete it. We can be contacted by using the details in the “How to contact us” section below.

Purple Falcon Partners may also provide further privacy notices in respect to other interactions with you (for example, specific services requests) and the resultant processing of your personal information.

What information do we collect about you?

Purple Falcon Partners collects personal information about you when you register with any of our Sites or enter into a contract with us for our Services. We also collect personal information when you voluntarily provide personal or business details via online or paper submission forms, surveys, or when you subscribe to Purple Falcon Partners newsletters.

When you express interest in obtaining more information from Purple Falcon Partners, or when you register with one of our Sites, we may ask for personal information such as your name, e-mail address, birth date, gender, zip code, occupation, industry, and personal interests. Additionally, when you visit our Sites, Purple Falcon Partners automatically receives and records information on our server logs from your browser, including your IP address, Purple Falcon Partners cookie information, and the page you request.

What is the purpose of us processing your personal information?

The personal information you have provided to Purple Falcon Partners will be used for the purposes described in this Privacy Policy or any other purposes disclosed in any separate communication. For example, we will use personal information to perform Services requested. We will also record your use of our Sites to operate and improve the Sites, thus helping us to better understand your needs and interests.

Purple Falcon Partners may retain your personal information for a period of time consistent with the original purpose of collection. For example, we may retain your personal information while your account to use our Sites or Services is active or as necessary for us to administer ongoing obligations. We also may retain your personal information during the period of time needed for Purple Falcon Partners to pursue our legitimate business interests, conduct audits, comply with our legal obligations, resolve disputes and enforce our agreements.

What is our legal basis for processing your personal information?

The legal basis for processing your personal information is legitimate interest because Purple Falcon Partners benefits commercially from active Members and we may wish to invite you to become a Member.

Purple Falcon Partners will also send Communications (defined below), in our legitimate business interest to promote our range of Services and events.

How will we use the information about you?

The personal information that you have provided to us will be used for the purposes described above, including as mentioned, to enable Purple Falcon Partners to provide the Services you have requested.

Your personal information may also be used to send additional information about Purple Falcon Partners’s Services, updates, promotions and events (“Communications”) unless you opt out from receiving such Communications. We will seek your advance permission to send Communications if legally required.

How do we share information collected?

Purple Falcon Partners may share your personal information with affiliates for purposes related to customer support, technical operation, and account management.

We may also make your personal information available to authorized third parties so they can act on our behalf to assist in providing Services. Authorized third parties include service providers (e.g. Salesforce), contractors, business partners, and third parties that that collect cookies (e.g. Google Analytics). These authorized third parties will use your personal information solely for the purpose of providing services to Purple Falcon Partners. For example, Communications may advertise Purple Falcon Partners events and Services, some of which are offered to you in partnership with specially selected partners of Purple Falcon Partners. Because of this, your personal information may be shared with them solely for the purpose of assisting Purple Falcon Partners to inform you of Purple Falcon Partners events and Services.

Purple Falcon Partners does not otherwise rent, sell, or share personal information about you with other people or non-affiliated companies except when we have your permission, or when required by law, in the exercise our legal rights or defense against legal claims, to effect a merger or acquisition of a Purple Falcon Partners entity, to investigate, prevent, or take action regarding actual or suspected illegal or malicious activities, or to address actual or suspected violations of Purple Falcon Partners’s Terms of Use, Confidentiality Pledge and Standards.

Access to your information

Purple Falcon Partners acknowledges that you may have the right to be informed about our processing of your personal information, restrict or object to certain processing, as well as access to your data, or the right to correct, amend, or delete data that relates to you. We aim to keep the personal information we hold about you accurate and up to date. If at any time, you want to verify, update, amend or delete any personal information we hold about you please contact us using the information in the “How to contact us” section below.

If you are a resident of the European Union (EU) and have an unresolved privacy or personal information collection, use, or disclosure concern that we have not addressed satisfactorily, please contact the EU Data Protection Authorities. For more information on how to contact the EU Data Protection Authorities, click here.

If you are a resident of the European Union (EU) and have an unresolved privacy or personal information collection, use, or disclosure concern that we have not addressed satisfactorily, please contact the EU Data Protection Authorities. For more information on how to contact the EU Data Protection Authorities, click here.

Communication Preferences

You may manage your receipt of Communications via email by clicking on the “unsubscribe” link located on the bottom of Purple Falcon Partners emails. Additionally, you may opt out of Communications by emailing us at privacy@PurpleFalconPartners.com.

Purple Falcon Partners will retain some of your personal information to know not to contact you again in the future.

Cookies & Pixel Tags

We collect visitor information by using cookies and pixel tags.


Cookies are files or pieces of information that may be stored in your computer’s hard drive when you visit a Web site. This file or piece of information allows a user to move quickly and easily around our Sites and is used to identify returning users. We also use a cookie to track a user’s sessions. We use this information to find out what site features are most popular so we can develop our Sites and content.

The use of cookies is an industry standard and commonly done on websites. We do not, however, use cookies to retrieve involuntary information about your computer.

Accordingly, if you would prefer, you can set up your browser to refuse cookies or to alert you to their presence and thereby allow you to remove them from your computer. If you reject cookies, you may have difficulty navigating parts of our website and may need to enter identifying information each time you access a password protected page.

We use the following categories of cookies on our website:

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the Sites and use its features, such as accessing secure areas of the Sites and using Purple Falcon Partners’s Services. Since these cookies are essential to operate Purple Falcon Partners’s Sites and Services, there is no option to opt out of these cookies.

Performance Cookies

These cookies collect information about how visitors use our Sites, for instance, which pages visitors go to most often. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Functionality Cookies

Functionality cookies remember information you have entered or choices you make (e.g. your username, preferred language, region), and provide enhanced, more personal features. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

Advertising Cookies

These cookies are used to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. The cookies are usually placed by third party advertising networks. They remember the websites you visit and that information is shared with other parties such as advertisers.

To manage the use of any of these cookies on our Sites or to opt out of their use (except for the Strictly Necessary Cookies), click “Cookie Preferences” at the bottom of this page. Please note that opting out of any of these cookies may impact your use of our Sites.

Pixel Tag

A pixel tag, also known as a clear GIF or web beacon, is an invisible tag or tiny graphic image placed on certain pages of our website or in emails but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies the pixel tag will simply detect an anonymous website visit. Pixel tags help us analyze our visitors’ online behavior and measure the effectiveness of our websites and our advertising. We work with service providers that help us track, collect, and analyze this information.

Pixel tags on our sites may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Sites. This information may include your computer’s Internet protocol (IP) address, your browser type, your operating system, date and time information, and other technical information about your computer. We may also track certain information about the identity of the websites you visit immediately before and after coming to our site. We do not otherwise track any information about your use of other websites.

Pixel tags and cookies in our emails may be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us.

We also work with third-party companies that use tracking technologies to serve advertisements on our behalf across the Internet. These companies may collect information about your visits to our websites and your interaction with our advertising and other communications.

We may combine the information we collect through cookies and pixel tags with other information we have collected from you. In Purple Falcon Partners’s legitimate business interest, this information may be used to improve our websites, to personalize your online experience, to tailor our Communications with you, to determine the effectiveness of our advertising, and for other internal business purposes.

Links to Other Web Sites

Our Sites contain links to other third-party websites; however, we are not responsible for the privacy practices or the content of such websites and do not make any representation as to the existence, sufficiency, accuracy or completeness of such websites or the privacy policies of such websites. Please see the website’s privacy policy for more information on the website owner’s data protection practices.

Changes to This Privacy Policy

Purple Falcon Partners may update this Privacy Policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary e-mail address we have on file for you or by placing a prominent notice on the applicable Site(s).

How to contact us

Purple Falcon Partners has appointed a Data Protection Officer (DPO) who is responsible for overseeing questions related to this Privacy Policy. If you have any questions about this Privacy Policy please contact the DPO:

By email: privacy@PurpleFalconPartners.com
Or write to us at:
Purple Falcon Partners
Attention: Data Protection Officer

25807 Westheimer Parkway

Suite #410 Katy, TX 77494

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